StartContact
01Engagements

Start small enough to be clear. Go deeper only when the problem earns it.

Step 00 / First Findings

Free

Three to five things about your business you can check yourself.

Tell us what doesn’t add up. We spend two to three hours with the evidence you already have and come back with three to five written findings. At least one of them you can verify yourself, without us.

Delivered on a 30-minute call. No cost, no commitment, and no proposal attached to it.

We take on a limited number of these each month, because they use senior time rather than a template.

First Findings is not a strategy, an audit or a plan. It tells you what looks wrong and what evidence would settle it. What to do about it is the Initial Review.

Tell us what isn’t adding up. The more specific you are, the more useful our first reply will be.

Fields marked * are required.

For example: advertising that does not convert, customers who do not come back, or numbers from two systems that never match.

We reply within two business days.

Step 01

Initial Review

$500

A focused examination of the problem

A focused examination of the problem, the evidence currently available and the decisions the business is trying to make.

Includes a short intake, review of a defined set of existing materials, one 60 to 90 minute senior working session, an initial written assessment and a recommended next scope.

The full $500 fee is credited toward Discovery & Strategy when commissioned within 45 days.

Step 02

Discovery & Strategy

Starting at $4,500

A deeper examination, turned into decisions

A deeper examination of the business, brand, customers, market and available evidence, turned into a clear set of strategic decisions.

Typical scope may include brand DNA, audience and customer data, personas, competitor positioning, pricing, measurement, growth priorities and initial strategic recommendations. Scope is tailored before work begins.

Step 03

Build & Grow

Scoped separately

Built only when the direction is clear

Brand, messages, creative work and growth systems developed only after the direction is clear enough to support them.

Ongoing

Some businesses need continuous measurement, content and lifecycle work after the build. Others need a periodic check that the system still tells the truth. There is no fixed monthly package. The shape and the scope are set by what the Initial Review finds.

What the Initial Review does not include

The Initial Review does not include a full data audit, segmentation, persona development, competitor deep dive, pricing audit, complete strategy, creative development or implementation.

Start with an Initial Review

$500. Fully credited toward Discovery & Strategy if commissioned within 45 days.

Add ChapterChicago, Illinois+1 312-242-3018info@addchapter.com